You can visit most of the pages on 718Lights without ever telling us who you are, as we do not ask users to register or establish an account with us in order to browse our site. We may track the Internet domain address from which people visit us and look at this data for user trends and statistics, but individual site visitors remain anonymous, unless, at some point, you tell us who you are.
However, when you use our online services like joining our newsletter or email list, saving viewed products in an online Wish List, leaving a product review, entering a sweepstakes, or purchasing a product from us online, you agree to tell us something about yourself.
When you join 718Lights newsletter, email list, or enter a sweepstakes you may be asked for your email address, name and zip code. You may also be asked for a street address and other information. When placing an order on our site, we ask you for contact information like name and shipping address, and payment information like credit card number, expiration date, and customer card identification number. Without providing information like this you will be unable to order products on our site or use certain online services.
We use the personal information that you provide about yourself for a number of internal purposes, such as confirming your order and maintaining a record of your online product purchases. We also use your personal information to provide you with certain benefits if you sign up for our newsletter, and to send you catalogs and information about our promotions. In addition, we may use your personal information to contact you if we have trouble processing your order.
We also may combine the information you give us online, in our stores, or through our catalogs, including personal information about you and your order. We use that combined information to enhance and personalize your online shopping experience with us, to communicate with you both on and offline about our products and events that may be of interest to you.
We do not sell, share or rent email addresses to any third parties. Furthermore, we do not share the credit card information you provide to us with anyone other than your credit card provider. However, other information about you may be combined with publicly available information, as well as information we receive from reputable companies we have selected to analyze the data we collect.
We do reserve the right to disclose your personal information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities that may be causing injury to you, 718Lights, or to others. We may also disclose personal information when we believe the law requires it.
At 718Lights, we understand your concerns about security and privacy. We protect the sensitive information you give us, such as credit card numbers, by using Secure Sockets Layer (SSL) software, which encrypts the information you share with us. This process makes it statistically much safer to shop with us than to use your card in a restaurant or store. This encryption applies to users viewing our site using up-to-date, modern browsers such as Microsoft Internet Explorer, Firefox, Safari or Chrome.
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